:: PORQUE TÚ LO VALES (Personal Branding) ::
| Published by Ander Hilario Gómez on Sunday, May 21, 2006 at 5:09 PM.
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Sin embargo, de alguna manera detrás del concepto que empieza a extenderse como Personal branding, hay cosas que si que comparto, hace tiempo que dí con un artículo que he decidido desenterrar que me ha servido para reflexionar bastante sobre que quiero lograr, hacia donde quiero ir y que tipo de intencionalidad debe existir para lograr lo que uno quiere (O al menos para plantearme ciertas cosas sobre mi actitud ante la vida).
En realidad, y por sintetizar, es algo así como aplicar el marketing a tú vida personal. El artículo que os paso es algo agresivo quizá, pero tiene sus cosas interesantes a considerar... (de verdad de la buena)
Os dejo parte del artículo, si os interesa... seguid el leyendo AQUÍ (vía Fast Company)
What's the future of You?
It's over. No more vertical. No more ladder. That's not the way careers work anymore. Linearity is out. A career is now a checkerboard. Or even a maze. It's full of moves that go sideways, forward, slide on the diagonal, even go backward when that makes sense. (It often does.) A career is a portfolio of projects that teach you new skills, gain you new expertise, develop new capabilities, grow your colleague set, and constantly reinvent you as a brand.
As you scope out the path your "career" will take, remember: the last thing you want to do is become a manager. Like "résumé," "manager" is an obsolete term. It's practically synonymous with "dead end job." What you want is a steady diet of more interesting, more challenging, more provocative projects. When you look at the progression of a career constructed out of projects, directionality is not only hard to track -- Which way is up? -- but it's also totally irrelevant.
Instead of making yourself a slave to the concept of a career ladder, reinvent yourself on a semiregular basis. Start by writing your own mission statement, to guide you as CEO of Me Inc. What turns you on? Learning something new? Gaining recognition for your skills as a technical wizard? Shepherding new ideas from concept to market? What's your personal definition of success? Money? Power? Fame? Or doing what you love? However you answer these questions, search relentlessly for job or project opportunities that fit your mission statement. And review that mission statement every six months to make sure you still believe what you wrote.
No matter what you're doing today, there are four things you've got to measure yourself against. First, you've got to be a great teammate and a supportive colleague. Second, you've got to be an exceptional expert at something that has real value. Third, you've got to be a broad-gauged visionary -- a leader, a teacher, a farsighted "imagineer." Fourth, you've got to be a businessperson -- you've got to be obsessed with pragmatic outcomes.
Felíz domingo!!! ;-)
